Air France Internet Marketing

Air France‘s Case You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers| Avg. Cost per clicks| Tot. Clicks| Media Costs| Tot. Bookings| Tot. Revenue| Net Revenue| Net Rev per Cost | Avg. of Sales per Click %| Avg. of Trans. Conv. %| Yahoo-US| 2| 45,598 | $46,198| 662 | $882,289| $836,091| 18| 1. 5%| 183%| MSN-Global| 2. 15| 11,217 | $12,160| 129 | $145,524| $133,364| 11| 1. 15%| 113%| MSN-US| 2. 87| 10,808 | $16,098| 140 | $181,550| $165,451| 10| 1. 30%| 73%| Google-Global| 2. 22| 72,895 | $120,947| 797 | $929,550| $808,603| 7| 1. 09%| 43%| Google-US| 2. 38| 192,109 | $353,641| 1,550 | $1,745,482| $1,391,841| 4| 0. 81%| 41%|Overture-Global| 0. 8| 60,899 | $64,296| 372 | $430,085| $36 5,789| 6| 0. 61%| 24%| Overture-US| 0. 76| 119,323 | $141,976| 289 | $347,433| $205,457| 1| 0. 24%| 9%| Grand Total| 1. 9| 512,849 | $755,316| 3,939 | $4,661,913| $3,906,597| 5| 0. 77%| 57%| Based on the data above, we can see that: a. Yahoo-US leads for the most effective marketing campaign among 7 publishers based on the total net revenue per cost, Yahoo-US got the biggest value, 18, it means that every $1 that Air France spent they will receive $18 from their investment. The average of transaction conversion and average of sales per click of Yahoo-US also leads amongst the other publishers. b. Google-US got the biggest of total net revenue from the marketing campaign, almost US$1. million, and also had the biggest total booking number.But our opinion is, Google US did not do the marketing very effective, the money for the media costs that they spent are the biggest amongst the other publishers, and the total net revenue per cost ratio is only 4. c. Overture-US is the most ineffec tive in doing Air France marketing campaign, even though the average costs per click of Overture-US is the lowest, but the total clicks is the highest, it ranked the second highest amongst the other publishers, so it makes media cost of Overture-US igh and the total booking from the clicks is not in a good value, so we think that Overture-US have to improve their its campaign of Air France. 2. Should Media Contacts recommend the same exact strategy for Air France across all search engine publishers? Or would it be more effective to tailor each publisher strategy to maximize ROI (Please provide support for your answer) (3 points) . From our analysis with the data provided by DoubleClick. Inc. , publishers have their own strong point to focus on in order to maximize their net revenue and tailor strategy for each publisher will be the best option.Below, we will explain publisher’s performance in term of the following points: * Campaign All of the publishers earn lot of revenues from their â€Å"Air France Branded† campaign with modest click charges on average of $1. 82 and maximum clicks of 106,153 from Google-US, while â€Å"Business Class† campaign is not really productive to gain revenue as publishers lose money on this campaign. Click charges for â€Å"Business Class† campaign is ranged between $3. 76 (Yahoo-US) and $5. 39 (MSN-US) per click. Geo Targeted local search campaign has potential in using Google-US service.For example, In New York City, Google-US can get total of 3,167 clicks with 1. 39% transaction conversion rate. Compare with â€Å"Paris & France Term† campaign, it only gets 0. 35% transaction conversion rate with 29,039 clicks. In Contrast, Yahoo revenue for its Geo Target campaign is very low and loses money in 10 out of 13 cities in US. * Keyword Keywords that consist of â€Å"Air France† word are convincingly gaining more revenues than other keywords across all publishers. Google-US earns from th e â€Å"Air France brand†, but losing money on bidding European cities keyword like â€Å"Lyon†, â€Å"Bordeaux†, andâ€Å"Rome†.The use of phrase keywords also contributes to number of bookings like the phrase â€Å"DC to France Sale† which have the highest conversion rate compare to others. Different with Google, Yahoo has moderately earned more income from the words of city such as Florence, Paris and Rome. This may be resulted from the difference search methods that Yahoo mainly focuses on web contents keywords. Overture more likely to gain revenue in words that relate with cities in eastern part of Europe like Athens, Tunis, Amman. Overture loses money on broad unspecific words.Thus, Overture should focus on the exact keywords which have connection with flight and travel to eastern part of Europe. MSN-US and MSN-Global costs mainly derived from phrase keywords except â€Å"Air France Brand† keywords. For example, phrase keyword of †Å"travel to France† generates moderate number of 346 clicks, but none of the clicks succeed in sales conversion. Another example is â€Å"flights to Paris†, other publishers succeed in booking of positive net revenue with the keywords, while MSN-US and MSN-Global lose money. * Broad and focus keyword Broad keyword usually gains many clicks from the campaigns.By analyzing publishers’ performance data, we concluded that Yahoo-US, Overture-Global, MSN-US and MSN-Global are publishers that have strength in broad campaign keywords. Number of clicks for broad keywords represents minimum 90% of total clicks and generates higher transaction conversion rate than focus keywords. Google-US and Google-Global also have a huge clicks gained from broad keyword campaigns on the average of 74% and gain more revenues than focus keywords, but the transaction conversion rate is lower than that of their campaign have.Although broad keywords gain many clicks for its ads, it doesn†™t guarantee the increase of sales. 3. Based on your analyses, who do you feel are the most appropriate target customers upon whom Air France should focus their acquisition efforts (again, please provide clear justification for your answer) (2 points) Due to several reason related to market modification and AirFrance partnership, we can support that Business customer segment would be the most important target market.Indeed, because of the development of new low fare companies, the value proposition among the competition changed and gave another offer to the consumers. Ryanair by providing cheap price ticket attracted an important part of the price sensitive customers who use to travel with previous oligopolistic offer with higher price. The business customers are less sensitive to the price, because of less changing (except in case of travelling budget restriction), contracts and promotion with big companies. Ryanair, Irish company, was focused on intern European flight, taking ca re of 26 different destinations.According to Exhibit1, AirFrance first market was Europe thenit was followed by the North American Market. The mix of price sensitive loss market and intern European market loss pushed AirFrance to work more on its flight between Europe and other continent (Transcontinental flights). International and Transcontinental travelers are highly interesting target market. Therefore it is also important to specify this segment. Indeed, it should be the higher class, service and security sensitive customers.AirFrance provides a premium service compared to the competition. Based on our analysis, there is no or few people outside of USA (Google Global: Europe, Asia, Africa) making AirFrance generating net income for European keywords (Greece, Florence, Paris). The American providers, Yahoo-US and Google-US, are the biggest revenue generator compared to Global (Yahoo-Global and Google-Global), by the same time Appendix 1 shows that American customers are not pric e sensitive and will generate less profits for â€Å"cheapâ€Å" keywords.The partnership with L’Avion for business travelers between Paris and Newark (NewYork) was a logical result of the AirFrance marketing situation. Through customer base, AirFrance kept a stable business customer amount and lost a significant part of its price sensitive customers who finally shifted to other low-fareairlines. Appendix 1 Publisher Name| Avg. Cost per clicks2| Tot. Clicks| Media Costs| Tot. Bookings| Tot. Revenue| Tot. Net Revenue| Tot. Net Rev per Cost | Google – US| $2. 45 | 10479| $24,104. 59 | 33| $25,287| $1,182. 06| 0 | Google – Global| $2. 43 | 3465| $7,052. 0 | 20| $19,180| $12,127. 35| 2 | Overture – Global| $0. 72 | 1892| $1,538. 15 | 10| $15,207| $13,669. 20| 9 | Yahoo – US| $2. 33 | 1474| $3,786. 91 | 7| $7,057| $3,269. 79| 1 | Overture – US| $0. 78 | 6883| $6,774. 70 | 9| $10,230| $3,455. 05| 1 | MSN – Global| $3. 46 | 50| $174. 87 | 0| $0| -$174. 87| (1)| MSN – US| $4. 25 | 77| $252. 69 | 0| $0| -$252. 69| (1)| Grand Total| $2. 09 | 24320| $43,684. 81 | 79| $76,961| $33,275. 89| 1 | 4. Based on your answer to Question 3, what B2B acquisition partners would your team recommend that Air France consider? 2 points) Based on our group analysis there are 3 types of B2B acquisition partners that Air France should consider doing partnership with which are Yahoo-US, L’Avion. First partner, Yahoo-US, based on our group analysis from question 1 out result shows that Yahoo-US has the highest return on investment (ROI), the lowest cost per click and the lowest cost per booking. This is a good choice for Air France to engage in partnership in order to get the best ROI while at the same time minimize their costs in ads.Not only that Air France can get a lot of ROI back but they also have a high possibility in getting more sales from the click of users. Therefore our group recommended Yahoo-US for Air France to c onsider. Second partner, L’Avion, as of our target customer from question number three our group focus on business travelers. L’Avion only provides business-class service between Paris International Airport and Newark International Airport. This can be link to with Ryanair partnership because as our group mentions before that Ryanair has not yet a flight to USA where Air France is offering this route.By partnering with each other, both Air France and Ryanair can enjoy their profit from these group of business travelers which Ryanair already have a lot of loyalty customer with them. For example, if the customer from Ryanair wants to fly to United State they can use Air France service where profits can be shared between these two Airlines. Therefore, as our group has mention above, we believed that by partnership with these B2B business would eventually increase benefit and contributes to gain good market growth with good profit toward Air France and its partnership comp anies.

American History X and Racism

American History X is a film with racism as its overarching theme. Specifically, the subject of the film focuses not on the phenomenon of racism as we know it, slavery and the Malcolm X period, but on its current trends namely the neo-Nazist, white supremacist movement of the 90’s. This paper is determined to present the overt connections between American History X and Racism, after which the discussion will present some pertinent scenes in the movie. These scenes are analyzed from a racial discrimination standpoint. Lastly, a personal reflection on the movie concludes the argumentations.The film’s treatment is like a stereo—going back and forth from the present and the flashbacks. In the same way, the major scenes will be presented here in a non-linear fashion. One of the most important scenes in this film is when the film explains why Derek is mad with minorities. The underlying reason for this hatred is when Derek’s dad is shot by a Black drug dealer. H aving felt this injustice and being helpless in expressing his anger, Derek was approached by Cameron. This scene is important in presenting racism as not existing in a vacuum.There are always reasons behind actions, that even the most bizarre or illogical of behaviors can be explained by specific past experiences. Racism is rooted in intolerance and hatred towards others. Hatred is a sowed seed and here we begin to understand that a racist perpetrator has his own reasons why he is behaving in such a way. The abuses of the Nazism in Germany—killing Jews, concentration camps, widespread hunting of people with Jewish descent—will not take place without an idea, or a good reason, that the majority of people would buy into. People would be foolish to just wake up one day and decide to decimate 6 million people.Ideas are powerful, because ideas turn into acceptance and acceptance turns into actions, actions become behavior and behavior changes into a cultural norm in the lo ng run. Ideas, moreover, are only powerful because people buy into them. This is why the scene at the grocery store with Koreans is important. The scene portrays the power of ideas and its ability to change people. Moreover, the speech of Derek at the store presents surprising parallelisms with the ideas that people bought into during the Nazi movement. In Derek’s speech, he said that Koreans are stealing the opportunities that are supposed to be for Americans.The illegal immigrants that work in America creates the joblessness of the Whites. In the same way, the Nazis of Germany argued that the Jewish refugees from a devastated nation came to Germany carrying nothing but they thrived there—owning businesses, banks, etc—and became powerful while a bulk of the German population are poor and unemployed. The grocery store scene shows just how potent a dangerous idea is. People want to follow a passionate leader. Racism became accepted because people tolerate the act and follow the dangerous norm. Similarly, people with strong moral convictions are also heard. The scene of Dr.Sweeney and Danny is significant because it shows how racism can be challenged, not through hostility, but with reason. Dialogue fosters understanding, or at least, it presents a different way of looking at things. Sweeney’s assignment makes Danny think outside the box—outside his personal stereotypes and values on racism. Sweeney challenges his ideas and in a way, becomes a counter-force to Danny’s predisposition towards racism. The anti-racism movement is laden with Sweeney types of people such as Luther King Jr. who took the non-violent path of reasoning in pointing to the evils of racism itself.Sweeney is the personification of the challenge against the neo-Nazist trend. His moral courage and convictions made people think and listen. Another important scene in the film is the presentation of Derek and his change of heart. This took place in prison, where racism is also a strong force that binds and separates inmates. In prison, Derek is still resolved in his racist convictions and he bonded with fellow racists, until he was befriended by a Black guy. His previous stereotypes regarding Blacks was challenged by the good-natured behavior of the black guy.It is essentially a realization that people of different colors are still people sharing a common humanity. When fellow racist inmates raped Derek for befriending a Black guy, he came to understand that goodness and evil are not just seen by the color of the skin. There is blackness of the heart even in the whitest of white, and a whiteness of the soul in the pitch black-colored person. Every act of kindness and every act of violence has its ripple effects beyond what a person can control. This is seen in the scenes following Derek’s return. Derek’s little brother Danny had taken where he left off.Now Danny took the same convictions as Derek by being adamantly into lerant of minorities. The small anti-Black movement that Derek started became a great massive force, and now that he had a deeper realization of the evil of racism, he sees that he is responsible for this. Undoing things are more difficult that doing them, especially when we do things mindlessly such as when we resort to hatred and violence. It is easy to sow seeds of violence because it spreads like wildfire, but sowing peace is like planting a seed that needs to be nurtured. Danny also had his turning point. His brother made him realize that racism is a useless thing.Blaming others for the death of one’s father does not solve the problem, it just makes it worse. He understood that violence will only be met with violence. The symbolic image of the brothers’ turning point is the cleaning up of their Nazi-decorated rooms. Writing the American History X paper also supports Danny’s non-violence approach towards the hostilities of the world. He writes â€Å"analyze and interpret† on the computer. Racism is phenomenal because not many people analyze and interpret before acting on something. In many cases, irrational and false interpretations create chaos.When there is no room for analysis, there is no opportunity for people to try and understand each other before rendering biased interpretations and actions. Racism presents to us that it is a very strong force, one that is rooted in hostility and intolerance. American History X depicts that degree of hostility and intolerance in the different cascading scenes of the past. When our small monsters of hostility become gigantic titans of racism, we are confronted by something intimidating. Derek’s solution is to run, leave the giant. Running from the problem of racism does not solve the fundamental personal and social issues.While running seems tempting, the reality of racism is still with us and it will never go away unless it is collectively confronted in modern-day America and ever ywhere else. Running is a temporary solution to a long-term problem. Derek runs with Danny, but eventually the giant catches on them—Danny is shot by the same guy he had a violent (although subtle) argument with the day before. What does the death of Danny imply? It tells us that violence, in all its forms and degrees, is foolishness, it is never a means to an end—thereby rendering racism not as a virtue, but as a moral evil.Racism is only one form of violence, just as making another human being bite the pavement is another. Unknowingly, many of us do not realize that violence exists both within us and also in our world. Violence does not just mean killing people, it also exists in intolerance over other people’s beliefs and skin color, it is harsh language spoken, it is a thought unspoken. Racism is not only seen but felt†¦ while America boasts of equality and human rights; racism is still seen and felt in its other subtle forms of violence. The path of no n-violence is a beautiful but difficult journey that we must all decide to take.I now end with the echoing words of Abraham Lincoln quoted during Danny’s death scene, his final words in the American History X paper†¦ â€Å"†We must not be enemies. Though passion may have strained, it must not break our bonds of affection. The mystic chords of memory, stretching from every battlefield and patriot grave, to every living heart and hearth-stone, all over this broad land, will yet swell the chorus of the Union when again touched, as surely they will be, by the better angels of our nature. † Works Cited American History X. Dir. Tony Kaye. Perf. Edward Norton. New Line Cinema. 1998.

Life Resource Center Scavenger Hunt Essay

Questions 1. What are the three ways that students may receive counseling services through the LRC? 2. What heading are the Health Tools and Health Challenges found under? 3. Where is the Assess Your Health tool located? 4. What are the five categories on the Live Healthy Page? 5. Where can resources and articles about good nutrition be found on the LRC? 6. What are three of the health topics that can be found on the LRC? 7. What are two categories found under the Medical Care heading? 8. Where on the LRC would a person find information on addiction and recovery? 9. Where on the LRC would a person find information about health issues related to aging? 10. What are three psychosocial health topics that are available on the LRC? Answers 1. Three ways that students can receive counseling services through the LRC is free and confidential resources of your Life Resource Center. If someone would like to speak to a Counselor over the phone or meet with a local counselor in-person, please call 866-320-2817 or use the online Request Appointment section located on the right side of this page. 2. The heading that the health tools and health challenges is found under the thriving heading 3. The asses your health tool is located under the thriving health tools category 4. The five categories that are listed on the live healthy page is How Healthy Are You, Lifestyle Change, Physical Fitness, Prevention and Screening, and Tips for Healthy Living. 5. The resources and articles about good nutrition can be found under the thriving tab under the good nutrition guidelines. 6. Three of the health topics that can be found on the LRC are Aging, Balancing, and Thriving. 7. Two categories that are found under the Medical Care heading are Dental care and Recuperation. 8. A person would find information on addiction and recovery under the Balancing Tab. 9. A person would find information about health issues related to aging under the Balancing tab/ Personal Growth 10. Three psychosocial health topics that are available on the LRC is Mental Health, Grief and Loss, and Addiction and Recovery.

See the order instruction Essay Example | Topics and Well Written Essays - 500 words

See the order instruction - Essay Example As a result, cases are heard faster, relieving the judicial system of backlog cases. The court, through its discretion to waiver mandatory penalties, also ensures justice to defendants in cases where such mandatory penalties would be unjust. A robber may for example be in possession of a gun and even point it at the victims but may not have had a slightest intention of using such a weapon. The mandatory penalty would however assume that the defendant intended to use the weapon, leading to injustice to the defendant. The waiver court alternatively ensures justice as was held by judge Snite in Martin Lucas’ case. Another role of the waiver court is to attract cases from the formal jury courts by providing for the waiver. This reduces the number of cases for strict jury processes. The waiver court has the implication of reducing defendants’ possible penalties. This is however possible at the judge’s discretion though defense lawyers intimidate the waivers. An example of such implication was in the case of Wayne Nesmith who could have faced a mandatory life imprisonment under first-degree murder but ended up with a sentence of between ten to twenty years. The system however implies possible injustice to victims. This is because it considers non-legal aspects such as defendants’ goodwill and intimidation from the defense representatives at the expense of the victims’ justice. An example is the case of Nesmith who shot a victim six times at close range but still got a waiver. Lack of intention is highly questionable in the circumstances. The waiver court does not fulfill all the goals of the system that include retribution, rehabilitation, deterrence, and incapacitation. While it fulfils retribution by recognizing defendants’ guilty plea to waiver mandatory sentences, it only partially meets the goals of deterrence and incapacitation that are

Racism of African Americans in the US Research Paper

Racism of African Americans in the US - Research Paper Example The racist actions continue to haunt us and therefore we must struggle and address this issue with sincerity and consciousness so that we will stop to hurt each other as it has happened in the past. We must design the solution to the racism problem and stick to it so that eventually the society will be free with prevailing equality of all people regardless of their skin color or origin. This paper gives an analytical discussion of the racism of the African Americans in the United States. The origins of racism are described and the modern racist actions in the US explained with an inclusion of the role of the media in racism and the fights against racism. The origins of racism Racism in America traces back to 1400s during the era of colonization. The Europeans colonized the Americas and Africans during this period. The colonizers believed that they were superior and these ideas were used to as a justification of the forceful taking of land, discrimination, and exploitation of other ra ces. The European wanted labor force for their plantations and industries within their colonies in the Americas. Because of this, the European slave traders captured African slaves from parts of west and central Africa during the Trans-Atlantic trade. These slaves were then shipped across the Atlantic Ocean to the Americas where they provided forced labor in harsh conditions. The slavery and discrimination during this period led to the death of very many African slaves. This illustrated how the adventures of the European with an exploration spirit led to the discovery of new lands in America and Africa, which eventually led to slavery. There were many cases of cruelty against the American natives during the colonial period. The European colonizers of America wanted to obtain the northern territories of America. Because of the need to conquer America, there were many massacres, wars and displacement of Native Americans. The Trail of tears for example led to the deaths of very many Na tive Americans most of whom were restricted their rights to food with forceful displacements and imposition of various treaties by the colonial master. The early racism against the black community was experienced soon after the European colonialists settled in Virginia. The court rulings in the 18th century were supportive of the slavery of the black people from Africa and sometimes the native communities of America. Racism and discrimination in the United States was institutionalized in the 19th century. Discriminatory and racist laws disenfranchised the people of African descent especially in the southern part of America. Even if they were allowed poll taxes and to vote, shocking acts of terror against the African American was done by the KKK group. This period recorded the worst cases of racism against the black Americans. This is the time when there was rampant segregation, demonstration of the white supremacy and racial discrimination against people of the African descent. More over, there were many race riots during this period and violence against the black community1. After the Second World War, there was the Great Migration of African Americans from the southern states of America to the north. These people moved in search for employment in the industrial centers within the northern part of America. Cities such as New York, Boston, and Chicago thus received many black American immigrants from the south. Because of this migration,

Pop Culture icon about Superman Essay Example | Topics and Well Written Essays - 1500 words

Pop Culture icon about Superman - Essay Example Superman originated from Krypton where he was conceived but he was sent to earth before he could be â€Å"delivered† from the incubation chamber and he was the sole survivor from the doomed planet. Superman was then â€Å"born† on earth as his parents the Kents found him in a field and adopted him, he was named Clark Kent, as he grew up he discovered his superpowers and origins and he decide to use his powers for the good of mankind. When he was first introduced to Action comics he became an instant hit, this because prior to his appearance, there had been very few costumed crime fighters and definitely none with a superhuman abilities. His predecessors like the phantom got their powers from being physically stronger and smarter than their villains as well as sometimes incredible coincidences contrived by their creators to keep them winning all the time. The arrival of superman was therefore a refreshing change since audiences could read about impossible feats and not f eel cheated since the hero had superhuman powers after all. Nevertheless, the very nature of- superman was a source of controversy and criticism from the onset and which have persisted even today, by virtue of his kryptonite heritage, he is omnipotent by earth’s standards and impervious to any physical danger known to man (Shannon). He is immune to bullets, solar radiation, he has the strength to stop fling rockets lift buses and he can virtually achieve any physical feat without breaking a sweat. However in literature and film, suffering provides the key to sympathy and by extension identification all which are hard to come by in a character that can escape any foe and is virtually incapable of suffering at least in the physical sense. Nevertheless, this criticism wasn’t so apparent in the onset owing to the euphoria of a superhero character, in fact the idea of a perfect savior stuck a cord with the post-world war two audiences who probably appreciated the fantasy of a morally incorruptible sentinel who could watch over the world and vanquish any forces of evil. When the first superman movie came out in 1978, it was a resounding success in regard to direction and cultural programming, for the first time, in a long time the film audiences encountered a protagonist who want unlikeable and deeply flawed. Prior heroes included the likes of Michael Corleone and Randal Murphy and other antihero-like protagonists who were just as much villains as they were heroes. His appeal was added to by the fact that there had not been, before him a character powerful enough to stop trains and pick up buses with his bare hands. He is however vulnerable to Kryptonite radiation and magic, his power although superhuman is not infinite and when he flies off to space he has to fill his lungs with air otherwise he would suffocate. Superman’s inflexible moral compass that drives him to use his powers for the sake of other has been touted as one of the appeals of t he superman films and cartoon as it was seen to impart moral virtues in young viewers who were likely to model superman. Nonetheless, with time, the magic appeal of superman begun to fade and chinks started

Corporate Debt Ratings Essay Example | Topics and Well Written Essays - 1000 words

Corporate Debt Ratings - Essay Example Rating Agency Criteria. When setting the actual rating for a specific company, most credit rating agencies use different criteria for different industries. This makes perfect sense because it would not be reasonable to evaluate a financial services company in the same way that a retail products manufacturer is analyzed. Although there are different ways of looking at different companies, most investment credit rating issuers use four general categories to determine an organization's financial health. The first category used is the size of the company. Although size is not always an indicator of financial health, it does impact a company's credit because larger companies usually have more "resources...which can reduce volatility and lower credit risk" (Lee 7). This means that a larger company can survive a period of lower sales or higher expenses, and will not default on its debt as quickly as a smaller company might if the economy turns down. Investors, especially those that invest in debt instruments like bonds, are very concerned with an organization's ability to pay its debts. Another important criterion is that of product diversity and profitability. If an organization is dependent upon only one or two products to provide its primary revenue, it is more likely to have difficulty repaying its debts than a company that has many hundreds of products. Also, if the profitability of the product line is high, the organization is more likely to have the money needed to pay interest or dividends; meaning that it is a better investment than a company that makes less on its sales. A third consideration for credit rating companies and investors to consider is the financial strength of the company itself. This is a function of balance sheet information that reflects such quantifiable values as debt-to-equity ratios, liquidity analysis, gross profit margins, and return on investment. The financial strength of a company is also shown by the amount of sales it has had, the amount of cash in the bank, how much money it owes to its creditors, and other financial information. Finally, the credit rating services will examine an organization's financial policies to ensure that it is conducting its business according to appropriate laws and accounting rules. This category of analysis helps investors to have confidence that the reports the company issues are accurate, and that there is a less likely chance that negative financial information will be undiscovered or ignored. There are other criteria used by rating services, but these four show how a combination of items can reflect the relative financial strength of an organization. If a company is large with many different products, a lot of cash in the bank, and always reporting its financial information accurately, it is much more likely to survive any economic crisis than an organization that is small, poor, and dishonest. The higher rating given to the better company lets investors know that their money is less likely to be lost due to default. Rating Agency Importance. Investment ratings from these agencies are very

Global Warming Essay Example | Topics and Well Written Essays - 250 words - 3

Global Warming - Essay Example Forests remove carbon dioxide from the atmosphere, so when we cut them down, we allow carbon dioxide to thrive. Our drastically increasing population is also adding to the carbon dioxide, which is a result of billions of humans exhaling the gas. Of all the causes of global warming, the increasing human population is one that cannot be immediately resolved. As such, tending to the remaining factors becomes even more dire. To prevent these causes from increasing the effects of global warming, we need to create alternatives to vehicles that require fossil fuel and find construction locations that do not require cutting down entire forests. While alternate-fuel and electric vehicles are available, few people are taking advantage of them. Furthermore, little is being done to prevent the destruction of forests; we demand more buildings, and with little land available to us, we resort to destroying nature to get what we want. There are debates about policies to reduce greenhouse gas emissions for two reasons. The first reason is that those who can create and enforce policies are unconvinced about global warming. Though there is evidence that global warming is taking place, many people doubt its existence. As such, they are reluctant to make changes. The second reason is that creating policies would require asking humans to alter how they live. As a technologically-thriving people, changing our vehicles or locations of construction are unappealing. Science can help resolve the debate by proving that global warming is taking place and that the longer we ignore it, the worse it will become. Science can also show how the changes required to slow global warming doesn’t mean compromising the way we live; indeed, these changes would improve not only our world, but our lives as

Development Psycology Research Paper Example | Topics and Well Written Essays - 1000 words

Development Psycology - Research Paper Example They come to a position where they successfully complete their daily activities independently. Preschool kids (those who are between 2 to 3 years old) are able to put on and take off basic clothing articles. They are able to manage clothing with zippers and use simple gadgets like spoons. They do independently open doors with doorknobs and string together beads in threads. As the children crosses three years they would be able to manage clothing with buttons and do similar less complicated tasks that require basic motor skills. They would be able to use scissors to cut paper and draw simple images. They learn to hold pencil and develop interest in drawing. Once children crosses the preschool age and reaches the kindergarten age we can see a considerable increase in the fine motor skills of children. At their fourth age they age they will be able to dress and undress themselves; successfully operating buttons and hooks. Kindergarten children are thus able o manipulate a fork. They bec ome dexterous enough to use scissors and cut and make shaped pieces. Even though children develop at their won rate, most children go through the normal development stages. The drawing skill of preschool children would be very basic. They just make basic scribbles when kindergartners are able to draw circles, crosses, rectangles and other consistent symbols. The artistic gesture of preschool children and kindergartners vary considerably. When the kid is three years old (preschool), he attempts forming face shapes and by his fourth age he forms human shapes. As he progresses in his fourth age he starts making human forms with legs and arms. Soon they start to include other images like houses, boats, sun, mountain, trees and ponds in their pictures. This indicates a considerable improvement in the pencil handling skills which shows a big progress in the fine motor skills. It is quite important to understand the level of fine motor skills of

Design Assignment Example | Topics and Well Written Essays - 500 words - 2

Design - Assignment Example The above instruction based on learning consideration would be vital in ensuring that all the learners are actively engaged in the study of labor mobility while enhancing direct absorption of the required study instructions. As part of the teaching plan, the instructor must anticipate the use of authentic or elicit questions from the learners as it would create a self-test environment regarding their natural’s curiosity towards issues of labor mobility. With consideration to the maintenance of the study objectives, learners must be allowed to sit for test questions at different prompt and determine their progressive levels. As part of ADDIE training guided, some of the estimated costs that shall be incurred to undertake the process of training moderation are as shown. However, considerations must be put in place that such estimates are not exact costs and every value may be subjected to variation depending on the number of participant’s skills and contact hours. Any adjustments of the costs below musts be done in consideration to the actual estimated cost as it critical in keeping a record of a well-organized trail Major stakeholders involved within the above labor mobility training program are organizational employees and the management. However, the plan has given an allowance for modification to embrace legal personnel whose mandate would be to ensure that the training is moderated as per the required standards. The training is also designed on a computer based platform, and most notes shall be issued in the form of slides and handouts, but main themes of studies shall be highlighted through projectors. Ultimately, the training sessions shall be conducted within the organizational premise. More precisely, the training theater and a practical moderation would be carried out for two hours three days a week until all the contact hours are

Topshop Case Essay Example for Free

Topshop Case Essay Introduction A company that’s does business domestically and internationally runs on strong values and foundations. Whenever the thought comes up, of opening up a franchise in a new location, it becomes mandatory for research to be done. The research intensifies when the franchise is supposed to be open in a new country. The following report will give an in depth analysis of the popular clothing retail company â€Å"Topshop† as it would assess the company and   shed light on where the corporation stands now.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The report would also indicate the marketing possibilities of the company of opening up its franchise in Thailand based on assertive theories and research. This would help assimilate about the company’s future motive of continuous prosperity. Company Profile Topshop is one of the leading retail clothing and apparel store for men and women in the world. It success and attribution in UK is very high. Topshop is an apparel retail group of Arcadia owned by Sir Philip Green. Topshop operates more than 300 stores in United Kingdom itself and boast of more than 50 outlets in other countries. Its 90,000 square foot store in London at Oxford circus is an iconic store on its own. The organization has a website from which it takes thousands of orders every day. ‘Topshop is the fashion destination on the British high street. Selling an average of 30 pairs of knickers a minute, 6,000 pairs of jeans a day and 35,000 pairs of shoes every week, its an unrivalled, iconic brand. Blending cutting edge style with purse-friendly prices, Topshop attracts women from their teens to the 40s searching for a weekly fashion fix’ (Topshop).    Company Mission    ‘Our core values relating to any of our activities are integrity, dialogue, transparency, excellence and innovation’  Ã‚   (Topshop). Company Portfolio    Topshop has the best ranged street clothing Great Britain. It has a varied collection of tops, dresses, shoes, knitwear, outerwear, skirt, trousers, accessories, jewellery, lingerie, nightwear and many on hand latest dresses by the famous designers. Financial performance and management    The company after being launched had always done substantial business, by the early 1990’s there was a major dip business. The Topshop was addressed with names and was reckoned to fail. Jane Shepherdson joined the company at a basic level and with hardwork and talent she climbed up the ladder of success ultimately becoming a brand director in the year 1999. Under her guidance and arc, the company blossomed and started having a massive turnover of  £500million of the entire Topshop outlets. Currently Jane Shepherdson has resigned form the post and Kate Moss is now responsible for running the creative designing part. The above graph represents an estimated dip in sales of Topshop from the year 2005 to 2007.The above figures is in Pounds and represent in millions. Price    Topshop price is mid ranged and has a very affordable line of clothing and accessories Marketing Strategy    Topshop has a very definite ‘hit’ marketing strategy.   It believes in conceptualizing the ‘in thing’, in fashion. It basically works on a strategy that takes has high speed and development technique. The following will give a hint of the marketing strategy occupied by Topshop: ‘Young celebrities style themselves in a way that’s moved on to the next season. A year ago when Sienna Miller wore that gilet, we had to pull them forward fast and bump up the order. If you’re in the fashion business, you have to be fast to take the risk out of it. Part of (our success) was that we brought a lot of our production closer to home. We source about 60% of it from Eastern Europe now as opposed to the Far East’ (Jasmine Smith 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The above piece indicates that, Topshop uses a strategy which is based on celebrities and also which is considered as one of the running things in the fashion industry. Also it produces a similar line and range which goes around as the latest gimmick, and all this is manufactured in Eastern European countries which is logistically faster to reach the stores and outlets in Great Britain. Promotion    Topshop using a very street smart strategy doesn’t really have to stress on its promotion much. Time and again it associates themselves with celebrities and all they do is showcase their product in magazines and newspapers. Also already having carved a niche as a brand that promotes the ‘in fashion’, buyers flock into stores and its outlets and it has been seen a no. of times that the fashion stock get purchased in a matter of hours. Also Topshop’s product marketing through has been considered as one of the biggest hit promotional scheme for the company, as it seen thousands of female buyers associating with the brand purchase merchandise online itself. Selling Ambience    Topshop’s outlet and stores have a pretty decent ambience, that entices customers and the feel good factor is shelved in them by the color scheming of the interiors. Its 4 storied monstrous and elegant store at Oxford Circus is magnificently built to lure customers. Topshop’s major shop is also its website, which also is very smartly developed and the customer seeing the verified credentials of purchasing safely, makes the customer feel safe, which is one of its reasons of having thousands of orders to fulfill via the internet.    Topshop’s unique merchandise    Topshop has always founds ways of alluring customers of all fronts. It has gained expertise in making maximum profits by targeting females of all ages and sizes. One of the most unique collections of Topshop is its maternity collection, where popular designs of the store are tailored for pregnant females. It is a unique concept in wooing pregnant females and their range for them is also considered to be one of the best. Topshop also has a very unique collection known as ‘vintage’, which highly reciprocates the collection of the yesteryears, thus providing customers with a choice of clothes between today and yesterday. The biggest hit concept is however the â€Å"tall and petite†, concept, where an entire line is devised for tall and short women. Also the organization is one of the very few in the world who along with clothing line have a very standard and fashionable line of shoes, whose range changes every year.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This unique merchandise has made Topshop a hot favorites amongst people, and because of this diversity, customers have a very high rating for the store. Topshop Staff    Topshop’s strength can be assessed because of its staff. The company’s employees are the biggest boost, when the customer approaches the store, it is these employees who treat them equally and since they have a certain amount of fashion knowledge; they suggest and help customers to choose products from the store. Also with ever pleasing personalities, they help customers during rushes and are look after giving customer refreshments, when the buyer is scanning through the company’s products.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A happy staff can be considered as the pioneer of any company and since the company has very transparent rules for promotion, the staff at Topshop becomes more working as they know that higher performances can bag them upper jobs in the company, of which Jane Shepherdson is a prime example, as she had joined the company on entry level and she got opportunities to ultimately become a brand director of the organization. Customer Segmentation    Topshop because of its all time varied clothes line and shoe range, it has a very solid customer background which can be demographically stated from teenage to females above 40s. However a correct demo graph cannot be branded as the no. of females who buy from the company is a lot more than one can imagine. Its high brand awareness and positive strategy has actually not spared many females in the United Kingdom who haven’t ventured into Topshop even one once.    Strength Weaknesses Opportunities Threats Has a sound reputation in the market Lack of financial planning   Can diversify into more new ventures Could distract from core business Topshop till now has been operating in more than 30 countries. Till date it has had a successful stint with its franchises in other countries and to confirm it as one of the leading members of the worldwide retail industry, it becomes mandatory for companies of Topshop’s ability to keep increasing its franchises and explore its product into new countries. In the following part of the report, it will be seen of Topshop’s future in Bangkok and its marketing capacity will be assessed for this venture. Bangkok    Bangkok, the capital of Thailand is one of the leading metropolitan cities of the world. It is often considered as one a city with high amount of tourists and an empowering nightlife. Bangkok is considered to be the gateway of Asia and is a unique mixture of development and tourism. Bangkok market    The city is famous for high purchase of clothing and along with the locals, the foreigners who visit the place too shop for clothes. The clothing retail sector still relatively is untapped for bigger names like Topshop, though merchandise of most of big names is available in the city. Topshop’s marketing mission    The company has a marketing mission to enhance and produce their goods in all parts of the world. PESTLE ANALYSIS    Political- the capital of the country always faces worse fate than the country. The country in its initial days was under monarch rule and it was only in the year 1997 that the constitutional amendment was made for holding general election. Thailand has been a country of political uncertainty, but somehow it has not caused much of a hassle to the retail market or to its tourism. The   elected of Tahksin was deposed by a military coup in 2006, due to the allegation of the   government being highly corrupt. The latest condition of the political scene is as follows: ‘The National Legislative Assembly (NLA) Wednesday passed a government draft bill to lift a ban on registering new political parties by 149 to 4 votes. The draft law is soon expected to take effective after receiving royal approval’ (The Nation politics). Because of the coup the market was affected, but every country has got its fair share of problem, and though there is a mount of political uncertainty, it is expected from the nation to let the markets and shops and tourism prevail in peace. Economic  Ã‚  Ã‚  Ã‚   Bangkok is the high earning capital city of the nation. Thailand’s    economic can be assessed from the following :   Ã¢â‚¬ËœWith a well-developed infrastructure, a free-enterprise economy, and generally pro-investment policies, Thailand appears to have fully recovered from the 1997-1998 Asian Financial Crisis. The country was one of East Asias best performers from 2002-04. Boosted by strong export growth, the Thai economy grew 4.5% in 2007. Bangkok has pursued preferential trade agreements with a variety of partners in an effort to boost exports and to maintain high growth. By 2007, the tourism sector had largely recovered from the major 2004 tsunami. Following the military coup in September 2006, investment and consumer confidence stagnated due to the uncertain political climate that lasted through the December 2007 elections. Foreign investor sentiment was further tempered by a 30% reserve requirement on capital inflows instituted in December 2006, and discussion of amending Thailands rules governing foreign-owned businesses. Economic growth in 2007 was due almost entirely to robust export performance despite the pressure of an appreciating currency. Exports have performed at record levels, rising nearly 17% in 2006 and 12% in 2007’ (CIA world fact book).Bangkok can be considered as a metropolitan city as it has the infrastructure that is required can be compared to other western nations. Socio Cultural  Ã‚   Bangkok like any other metropolitan city has its chare of foreigners staying, thus enriching the culture and the heritage. Out of the total population it is estimated that 94% are Buddhists, the rest are Muslims, Christians and Hindus and also some other religions. Apart from the usual partition of the rich and the poor, Bangkok and also the whole of Thailand also suffer from the heat of AIDS. The no. of AIDS patients has increased tremendously, killing mostly the young people of the nation. The people of the city however are avidly interested in different types of cuisines and also shopping. Most of the generation of the country is pretty much young and also the female population is higher than the men in the country. The country’s educational trend can be assessed by the following: ‘The adult literacy rate among Thailand population too has gone up from 78.6 in 1970 to 95 percent in 1997.   The trend, however, reversed after the economic crises, as the literacy rate went down to 93.1 in 2000.   It is estimated that literate population of 15 years and above will reach to 97 percent in the year 2010’ (World health Organization).    Technological  Ã‚  Ã‚  Ã‚   The country and especially the city rides on technology. The latest technology is all grasped by the youth and the city can be seen using technology well for its advancements. Environment   Ã‚  Ã‚  Ã‚   As most of the cities in the world, Bangkok is also fighting a losing battle with pollution like the rest of the major cities. However it is still less compared to that of other cities like Beijing and New Delhi, but still the rate of pollution is pretty high. Bangkok has beautiful flora and fauna and tourists from all over the world flock the city and around it to get mesmerized in its beauty. Marketing Strategy Bangkok is a place that is booming with the retail sector and more and more people are getting attracted to it. Thailand over the period of years has seen a huge rise in the purchase power of the consumer. The following will help cement the fact about budding scope of retail business in Bangkok: ‘The retail sector has been active throughout the year while protests from small local retailers against national discount stores were growing. However foreign retailers shrugged off the protests and continued to open stores nationwide. The biggest retail development is Siam Paragon, a joint venture between Bangkok Intercontinental Hotels Co (BIHC) and the Mall Group’ (Amazing Thailand). The hunger for having more and more retail stores is endless in the city. It is has been planned of having the outlet in ‘Siam Paragon’. This edifice had been constructed after the tearing put a star rated hotel and the way it has been constructed has been a marvel for most, a sit it is considered as one of the best malls in Asia. This mall caters to the rich and the moderately wealth people. To have a store in the edifice would firstly mean that the That the organization could cater to people who are well to do and also mainly the people who come in the upper middle class section. With thousands of people visiting the mall everyday, the shop couldn’t be in any better place in Thailand for that matter. Topshop has a tradition of delivery fashion quickly. This is possible because of manufacturing units being in nearby locations or in nearby countries. Topshop can also open up a manufacturing unit in Thailand, as here the labor is considerably cheap. This would have two major advantages, which are as follows. The basic cost of the clothing line would come down, which in turn would increase more profits at lower costs. From Malaysia, Topshop can export to other Asia countries that are closer like Malaysia and Singapore. The entire export unit would have to face lower costs for manufacturing and warehousing as costs compared to eastern European countries and United Kingdom is much cheaper hence Topshop would have an outlet at the busiest and the most happening mall of Thailand and would have costs that would be marginal as local labor and resource would be used to get the trade moving. The creative department can also do something for the clothes lineups on the basis of Thai silk, which is supposed to be the best and affordable silk in the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The announcement of the arrival of Topshop can be made with a lot of fanfare, which would include local celebrities as brand ambassadors and also lots of publicity can be arranged through the print media. Competitor Analysis Bangkok has many outlets of leading brands, but most of them are not legal bands and a huge population of branded clothes available is duplicate with made in China references. Topshop frankly doesn’t have much competition to face in the city, as the brand itself is very popular on its own. However it would have to watch out for not getting into the piracy and duplicity scandal of clothing line going well in Thailand. Integrated Marketing communications    The publicity of Topshop can be done with popular links and websites of the nation. SEO’s can be put up in websites which has gaming to newspapers to current trendy social networking sites of the city. This kind of publicity would strengthen the integrated marketing campaign of the company and would ensure more and more orders via the internet.    Strength Weaknesses Opportunities Threats Location of the outlet Brand still unknown in Asia   Can use the labor, and start the in fashionable line up for Bangkok at nominal costs Could become a victim of duplicity of clothes lines. Conclusion    It can be assessed from the following report the current situation of the company and its desire to open up an outlet in Bangkok. Bringing the outlet in Thailand would globalize the company on Asian terms, as Bangkok is one of the major access points of Asia. Not only Asians but also people from all over the world come and visit this enticing city. Bringing an outlet to a place where it could get recognition from all four corners is one of the best business future expansion a company can have.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The company from here can only expand, if it can keep a check over a few shoddy elements. Once the market of Bangkok is captured, then it can be assumed that Topshop has made its major entry in Asia, even though it has its outlets in other Asian countries. Works cited: Topshop official website. Accessed on April 28, 2008 from site http://www.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12556catalogId=19551 The nation politics, â€Å"Ban on political activities lifted†. Accessed on April 28, 2008 from site http://www.nationmultimedia.com/2007/07/18/politics/politics_30041398.php Central Intelligence Agency, The world fact Book, â€Å"Thailand† . Accessed on April 28, 2008 from site https://www.cia.gov/library/publications/the-world-factbook/geos/th.html World health organization, â€Å"TRENDS IN SOCIO-ECONOMIC DEVELOPMENT†. Accessed on April 28, 2008 from site http://www.searo.who.int/EN/Section313/Section1525_10862.htm Amazing Thailand, â€Å"Thailand’s economy†. Accessed on April 28, 2008 from site http://www.amazing-thailand.com/Economy.html â€Å"Siamparagon’s official website†. Accessed on April 28, 2008 from site http://www.siamparagon.co.th/v3/index2.html â€Å"Political crisis in Thailand†. Accessed on April 28, 2008 from http://www.anu.edu.au/thaionline/Political%20Crisis%20in%20Thailand.pdf Hadley freeman, â€Å"Topshop will open in New York, with help from Moss†. November 29th Accessed on April 28, 2008 from site http://www.guardian.co.uk/uk/2007/nov/29/lifeandhealth.fashion RUTH LA FERLA, New York Times, â€Å"But Will It Play in Manhattan?† July 21st Accessed on April 28, 2008 from http://www.nytimes.com/2006/06/21/business/worldbusiness/21topshop.html Jasmine Smith, â€Å"Topshop’s turnaround†. June 6th Accessed on April 28, 2008 from site http://www.insideretailing.com.au/articles-page.aspx?articleType=ArticleViewarticleId=651

Wiccan traditional covens Essay Example for Free

Wiccan traditional covens Essay Wiccan traditional covens are formed thru male-female pairs thus making an obstacle for single members. The traditional practice do not however make any moral judgments about homosexuality according to Sanders (1987). The traditional covens criticize male-male or female-female pairings that is often seen as dangerous, in producing a mutually productive balance and is viewed as outside the mainstream Wicca. The understandable criticisms of traditional wiccans on the radicalism attached to gay members practicing wicca spins around the roles of a traditional heterosexual family as related by Curottt (2005). Traditional craft says that there is impossibility in working magic for two men in a gay relationship according to Salomonsen(2002). Though homosexuals cannot be barred from wicca, traditional values bar them from high ranks on the basis of sexual orientation. This contrast is an apparent reason for members to shy away from the pressures brought about by their own original group and join others or start a solitary practice. Like other religious denominations, the wiccan practice has formed dissenting opinions from other members and groups. This is highly conceivable considering the group’s lack of a centralized organization that commands a theological doctrine as a guideline for every practitioner. Like other religions, those who do not conform to the standard form their own sub-groups in order to liberalize them from the restrictions created by their own organization. Naturally, the mainstream aspect of the practice is retained as evidenced by the unified stance of Mary Anne, Sheila, Cris and Carol who vehemently denied any incorporation of evil practices and witchcraft into the wiccan religion. I firmly believe that the Wiccan practice as a religion depends upon a person’s moral and religious convictions. Most practitioners are happy with their practice because they are afforded the freedom to entertain their beliefs. The mere intolerance for hatred which is liberally taught and positively interpreted in wicca as the acceptance of other individuals is an ethical basis that any religion should uphold. Most likely, the lack of a centralized organization mandating doctrines of practice enables a group or an individual to freely incorporate or deviate from their belief and rituals without the pain of ridicule. Further, the lack of a centralized body reaping the benefits acquired from religious practice prevents conflicts from escalating which often results in a major religious disintegration. Wicca, as a religious practice teaches acceptance, love for nature and life. We can always distinguish that other religious denominations despite a strong stance against wicca have incorporated the age-old neo-pagan practices of the wiccan culture in their own beliefs. We do not have to enumerate the similarities which certainly show that the wiccan practice has long evolved even before man learned to integrate religion and culture into their social lives. Works Cited Rountree, Kathryn. Embracing the witch and the goddess: Feminist Ritual-Makers in New Zealand. London: Routledge, 2004. http://kindredspirit.co.uk/

Harley Davidson Motor Company Strategy Analysis

Harley Davidson Motor Company Strategy Analysis INTRODUCTION This report aims to evaluate the strategic options available to the Harley Davidson organization. Harley Davidson Inc. has two operational segments, motorcycle and financing. Harley Davidson Financial Services (HDFS) offers loans, cycle insurance and protection plans to meet the needs of their owners, whilst the motorcycle segment designs, produces and markets primarily heavyweight touring, custom and performance motorcycles. It also manufactures motorcycle parts and accessories, gear and apparel. The company is the only major American producer of motorcycles and operates globally, with sales mostly in North America, Europe, Asia/Pacific and Latin America. Although in the past the company has experienced growth and continued success, attributed to its brand loyalty, in 2009 Harley Davidson (H-D) had to shut down and consolidate factories due to the effects of the recession and the fall of the US housing market. Strategic options can only be developed after the companys strategic position is known. Thus the first section of the report uses tools and concepts to determine H-D strategic position. In light of the companys strategic position strategic options are then formulated; this is presented in section 2. The third section of the report then uses the success criteria model presented by Johnson, Scholes and Whittington in corporate strategy, as a basis to evaluate the strategic options presented and recommendations are made. THE STRATEGIC POSITION OF HARLEY DAVIDSON INC. This section of the report is concerned with understanding the strategic position of Harley Davidson Inc. in an attempt to formulate strategic options for the company. It first identifies the changes that are occurring in the environment and how these changes affect H-D and its business activities and second the resource strength and capabilities of H-D. 1.1 The Environment In order to understand the environment which H-D operates in the following frameworks are used with the aim of helping to identify key issues and challenges and ways of coping with complexity and change. 1.1.1 Pestle Analysis In 2009 H-D stood to gain from the Economic Stimulus Package, passed into legislation by the Barack Obama Administration. The federal stimulus package gives taxpayers breaks if they purchase a new car, light truck, RV, or motorcycle. In addition, Coachman industries also a manufacturer of leisure vehicles and a competitor of H-D was eliminated from the New York Stock Exchange.(Wachter 2009). According to the Datamonitor report: The motorcycle industry segment has had economic growth for the past three years, and has only recently been experiencing decline. In 2007 it declined 2.3%, yet is forecasted to recover 4.3% by 2012. An economic factor in favor  of H-D, despite this decline, is that the U.S. industry generated total revenues of $10.2 billion in 2007, of which 98.8% were of motorcycles (not scooters, minibikes, etc.). Furthermore, within the U.S. economy H-D holds the majority of motorcycle sales. Therefore, even while industry growth is declining, H-D sales and other motorcycle sales are still continuing to increase. The Motorcyclye Industry Council (MIC) discloses that leisure product industries are facing steep decline however the motorcycle segment though declining ,is not doing so at a steep rate. Tim Buche, President of the MIC says Overall motorcycle sales were down 7.2%, not nearly as sharp a decline as many other consumer products in todays economy (Wasef 2009). Socially H-D has a competitive edge which is owed to its customer base, strong brand loyalty and demographic trends such as the increse in female operators. This loyalty is indicated in the average age of H-D consumers. H-D average consumer buying age is 42 years old and increasing (Gauvin 2005). H-D aspires to increase its consumer demographics, however à ¢Ã¢â€š ¬Ã‚ ¦although the younger generation below 35 years of age has posted the largest gains in ownership, the generation that is on the edge of the baby boomer segment will be the main catalyst of growth for the industry (Koncept 2007). One social factor that may negatively affect the sale of H-D motocycles is the stigma that has been attached to these leisure vehicles. Alot of people believe that motorcycles are dangerous and this belief is strengthened due to the high rate of motorcycle fatalities and crashes. H-D stands the chance of escaping this stigmatisation if the public views their bikes as cruisers and not speed bikes. Technologically H-D can take advantage of antilock brake systems. Antilock brakes could help riders avoid fatal crases according to a study done by the insurance industry. 1.1.2 Porters Five Forces Model Rivalry H-D operates within the Recreational Vehicles industry along with five other major competitors: Winnebago, Polaris, Thor, Arctic Cat and Marine Products, the top performers within the industry which holds 92% of the market share by volume with a market capitalization of 64.653 Billion of a total Industry of 7 Billion. Other firms in different industries that are direct product rivals include Honda Motor Company Limited, Yamaha Motor Co, Ltd., and Suzuki Motor Corporation (Appendix 1). The presence of these large multinational corporations with exceptionally high assets boosts the degree of rivalry within the industry. Because of the small number of material rivals, the markets revenue is shared between fewer firms and enhances the degree of rivalry for bottom line profit. This rivalry forces most competitors to try and diversify their business models through geographical expansion or vertical expansion, leading to interests and investments in a variety of other segments such as the automobile, watercraft, industrial and farming equipment areas. (Datamonitor 2004). Threat of Substitutes The Recreational Vehicle industry faces threats from the Automobile Industry, from public transportation options and bicycles. The threat is largely dependent on the indispensability of motorcycles and other lifestyle products to the end user.(Datamonitor 2008). In most developed countries, motorcycles are leisure items and are not a necessity and are therefore largely dispensable or substitutable by more practical items such as cars or more cost effective means of transportation such as bicycles. This lack of necessity increases the threat of substitutes and is one of the major reasons why the external market goes into decline during economic recession. Buyer Power Overall, buyer power is low due to sustainable competitive advantage of product differentiation which is impossible for other brand competitors to match. Supplier Power Large multinational corporations such as Harley-Davidson can receive materials from many different international suppliers and face low switching costs due to minimal product differentiation. This presence within the international market boosts Industry leaders power. Overall, supplier power is moderate. Threat of New Entrants Overall, this threat is moderate due to high set up costs, high brand recognition, customer loyalty and high research and development costs. 1.2 Resources Strength and Capabilities Organizational Resources H-D has a formal structure that works for the company: decentralized, expert teams and leadership circles that value employee input. Programs they use to plan, report and track inventory and production include their Supply Management Strategy system (SMS), Vibration Tech PdM technology systems, as well as their web-based H-D Distribution supplier network that provides vendors with a wealth of information about supply and demand within the company. Physical Resources The Harley Triangle provides a basis for tracking and monitoring the firms physical resources. Location and Sophistication of management and the expertise of manufacturing personnel and other employees is the key in accessing raw materials, procurement and upkeep related to manufacturing equipment. H-D plants are streamlined and well-maintained, which is a core resource for H-D. Technological Resources H-D has many technological resources: including many different brand name Patents, Trademarks, and Copyrights which protect its reputation and image. Human Resources/Capital Trust, Knowledge, Managerial capabilities, as well as organizational culture are H-Ds most valuable human resources. The company culture, gives H-D a major competitive advantage. Employees and suppliers know their input is valued and take pride in their work. People involved are passionate about the brand and this adds invisible value to the company. Innovation Resources Employee and supplier, as well as managements ideas are huge resources for H-D, as these people know the business and know its potential. Since there are such a variety of inputs, H-Ds capacity to innovate and create/develop new product is not subject to stagnation or groupthink. However, H-D does try to stay true to its niche market, and this creates some boundaries for innovative ideas. Reputational Resources Reputation with customers, brand name, perceptions of product, and reputation with suppliers are all very beneficial to H-Ds operations, and keep customers loyal to the product. Interactions and relationships are stressed at H-D in order to ensure quality workmanship and mutually beneficial participation in all stages of production. CAPABILITIES Purposely Integrated Technological Resources H-D ensures that all processes and activities throughout its value chain are integrated using web based SMS systems, barcodes, and reports that enable its JIT inventory flow. This allows production to flow smoothly. Manufacturing H-Ds JIT inventory pull system means that it must have streamlined manufacturing abilities. H-D does this by ensuring quality inputs into its manufacturing plants, flow production methods, and well-maintained equipment. H-D manufacturing plants are capable of producing many different models and base their inventory off of customer pull demand, reducing costs around the board as well as inventory finished products that sit unsold in warehouses (of which H-D has very few). Distribution JIT inventory management needs good transportation flow logistics. H-D has the capability to reduce lead times and ensure pull delivery through its private fleet of trucks and contracts with distribution suppliers. STRATEGIC OPTIONS The identification of possible directions builds on an understanding of H-D strategic position. The adaptation of Ansoffs product/market matrix is used for identifying directions for strategic development. Development directions are the strategic options available to H-D in terms of products and market coverage taking into account the strategic capability of the company and the expectation of shareholders. (Johnson et al 2005). Figure2, the adaptation of Ansoffs product/market matrix summarizes the strategic options available to H-D. Figure 2. Strategy Development Directions Source: Johnson et al (2005) Exploring Corporate Strategy H-D can choose one or more of the following options: It can protect and build on its current position. It can develop new markets for its products. It H-D can also develop new products in new markets and It diversifies into new markets and develops new products. These options can be pursued through different development methods which are internal development, mergers and acquisitions and strategic alliances. The options chosen has to address the key issues and challenges faced by the H-D, the company must also satisfy stakeholders expectations but most important H-D must have the resources and capabilities to develop the options chosen. In other words the option must be suitable, acceptable and feasible (Johnson et al 2005). The H-D motorcycle has been an American icon since 1903. Harley has built one the most unique reputations within the American motorcycle business. The motorcycles have transformed into a lifestyle, rather than mere transportation. Utilizing the motorcycles image, H-D became a market for recreational vehicles; constituting a sense of freedom and leisure to transportation. Often complementary to other recreational vehicles, such as motor homes, boats and snowmobiles. H-D has taken advantage of their exceptional culture and has used it to create sales. However, regardless of Harleys reputation and heritage, an economic downturn has shown that Harley Davidson Inc. needs to restructure their market. Financial crisis has slowed consumer spending, ultimately leading to low sales motorcycles and recreational vehicles. Due to the economic conditions, H-Ds 2008 profit fell 30 percent, decreasing shipments by 8 percent. (Harley Davidson Annual 2009 Report). The demand for heavyweight motorcycles has dropped dramatically, not only in the US economy but also worldwide. A slow domestic economy forces one to direct a focus on international prospects to open future long-term opportunities. The American dream, associated with Harleys, needs to be changed to fit in other dynamic cultures to increase market size. Also, increasing market size will allow more investment in research and development to apply competitive advantages within the market. H-D already has an upper hand in terms of brand uniqueness and clearly stands out from the ordinary motorcycle. An already attractive product will allow RD to function at an optimal rate. Harley Davidson Inc. currently operates internationally and the demand in foreign countries has forced management to apply their leadership and marketing skills to international markets. The economic slump has forced H-D to restructure its international management team and outlook. More experience and expertise into a countrys culture and legal requirements are essential. A global management team needs to be comfortable and confident when operating with or in foreign countries. Understanding international business practices and ethics is a crucial quality when trying to expand. Harley needs to create country based teams that are determined to make wise cultural decisions. Closely executing legal dimensions, geographic barriers, cultural obstacles, and investments will positively position Harley Davidson Inc. for future prospects. Harley Davidson Inc.s former CEO stated, International markets are a great opportunity, we need to grow them to diversify our revenue base (Harley Davidson Inc. 2009). A new CEO has been appointed and is expected to bring global and manufacturing experience. Keith E. Wandell is well attuned to international sales as well as manufacturing experience. These two qualities are exactly what Harley Davidson needs in order to reconstruct their international markets. This could be a turning point for Harleys selling approach. Building manufacturing plants in bigger foreign markets will help relieve shipping expenses, taxes, tariffs, and will be able to accurately respond to the specialized demand. Starting manufacturing plants in other countries could create numerous job opportunities. Properly trained managers would provide a domestic leadership style that is optimally adjusted to the proper culture. Not only would this create more jobs for US management, but also generate more revenue for foreign economies as locals will be needed for production. Although a long term goal, the production of manufacturing plants would be a plausible and positive future management decision as markets expand over time. Many consumer behavior research studies indicate that consumers are very likely to purchase products that are offered as limited editions. One strategy H-D can use in order to foster growth is to release a limited edition motorcycle, co-created by consumers as part of the promotional mix. H-D can use this promotional strategy to get consumers involved, appeal to their desires for rarity, and increase sales. While H-D has released several limited edition motorcycles in the past, this promotion can be adapted into a new strategy. The new limited edition motorcycle would require the involvement of consumers to help co-create the product. H-Ds research and development department would design three different motorcycles and then they would be uploaded to the H-D website. Then, consumers would be able to log on and vote for their favorite motorcycle. The winning motorcycle would then go into limited production. Those who voted would have first priority to purchase the motorcycle. Owners would then get an all-inclusive trip to the H-D Sturgis Rally. This promotion would be relatively inexpensive, yet highly effective. The designers could design the motorcycles in a way that reuses as many existing parts as possible, while still creating a unique style. This design process would lower production costs for the limited edition motorcycle. A limited edition motorcycle release of this nature would be an effective strategy because consumers are flocking to brands that are playing hard to get. Now more than ever, rarity is important for the high-end luxury sector, affluent 30-40 year olds, baby boomers, generation X and Y, and creative class consumers. This trend has shown that successful selling involves building a niche market rather than appealing to the masses. The world is becoming saturated with products that are very similar to each other, and the quest for rarity has been driven by the feeling that certain products will help us to stand apart from the masses. A limited edition H-D motorcycle is the perfect way for consumers to do just that. H-D is not new to the limited edition market scheme- the strategy just needs to be adjusted to todays consumer. One of H-Ds previously successful limited edition motorcycles is the 50th Anniversary Nightster. This model was popular because it made people want what they couldnt have. This model was embellished with a gold anniversary emblem and the year 1957 embroidered on the seat. The motorcycle also was aligned with the traditional masculinity of H-D, including the traditional colors, chrome pipes, and rugged-look. Only 2000 of these were manufactured and they retailed at only $10,000- now thats buzz-worthy. Even H-D representatives say they dont know of a single dealership with one in stock. (Harley Davidson Inc 2009). Even in the declining economy, H-D can still grow their company by altering their promotional mix. H-D can create hype and buzz by releasing a limited edition motorcycle, co-created by consumers. Consumer behavior research shows that consumers respond positively to product campaigns focused on rarity and scarcity. The buzz created due to this product release will help to increase brand awareness, and more importantly, brand resonance. These two factors ultimately result in more sales for the company. RECOMMENDATIONS There are many strategic options available to H-D however the choice made should be one that the company can pursue with existing resources and one that is line with the companys vision and mission. H-D should protect and build on their current position through consolidation and market penetration. Consolidation is where organizations protect and strengthen their position in their current markets with current products. Market penetration, is where an organization gains market share. (Johnson et al 2005). Appendix 1 pages 5 and 6 shows that H-D used this strategy they consolidated some of their operations so as to adjust cost structures and invested in their brand as a means of market penetration. Appendix 1 page 7 also states that H-D plans to add 100 to 150 dealer points through 2014. This is a good strategic option for the future but H-D should pursue this only after they have regained market share, reason being so that the company would have enough resources, especially financial resources to successfully pursue this option. Product development and market development as discussed above are also good options but should not be pursued by H-D at this point in time as these options require extensive resources and investment. Whilst new products may be vital to the future of the organization, the process of creating a broad product line is expensive, risky and potentially unprofitable. (Johnson et al 2005).H-D should use all their available resources to develop the company internally and focus on their brand. (as they are presently doing; Appendix 1 page 6) CONCLUSION H-D has a strong foundation and a uniquely powerful brand however this was not enough to allow the company to escape the problems associated with the recent economic downturn. H-D has to pursue strategies that will enable them to sustain growth and market share to endure economic hard times and to keep away competitors. The company has laid down their business strategy quite clearly in their 2009 annual report (See Appendix page 6) and this is an excellent start to do achieving this. If the company can turnaround itself around from the verge of bankruptcy in the 1980s then with the right tangible and intangible resources, current technology and the knowledge of past strategies used Harley Davidson can become the leader in the motorcycle industry internationally. REFERENCES Datamonitor (2007) Motorcycles in the United States: Industry Profile. [Online] Available at: http://web.ebscohost.com/bsi/pdf?vid=6hid=115sid=60f53058-dbd4-402c-8546-03baa6899d4a%40sessionmgr107. [Accessed: 5th March, 2011]. Gauvin, T (2005) Harley Davidson. [Online] Available at: http://209.85.173.132/search?q=cache:lVbpsaLDfmAJ:perleybrook.umfk.maine.edu/slides/spring%25202005/bus411/harley%2520Davidson.ppt+harley+davidson+external+analysishl=enct=clnkcd=2gl=us. [Accessed: 5th March, 2011]. Harley-Davidson Inc (2009) 2009 Annual Report. [Online] Available at: http://www.harley-davidson.com/en_US/Content/Pages/Student_Center/student-center.html?locale=en_USbmLocale=en_US#annualreport [Accessed: 27th February, 2011]. Harley-Davidson Inc (2009) Harley-Davidson Reports 2008 Results, Plans Lower 2009 Shipments and Unveils Strategy for Current Environment. [Online] Available at: http://www.harley-davidson.com/wcm/Content/Pages/HD_News/Company/newsarticle.jsp?locale=en_USarticleLink=News/0375_press_release.hdnewsnewsYear=2009history=news [Accessed: 27th February, 2011]. Johnson, Gerry, Scholes, Kevan and Whittington, Richard (2005) Exploring Corporate Strategy. Seventh Edition. Harlow, Essex: Pearson Education. Print ISBN 0 273 68734 4. Koncept, A (2008) Recreational Vehicle Market: Aging Baby Boomers to Fuel Growth. [Online] Available at: http://www.konceptanalytics.com/. [Accessed: 27th February, 2011]. Wasef, B (2009) Motorcycle Industry Council Reports Drop in Motorcycle Sales, Upswing for Scooters and Dual-Purposes. [Online] Available at: http: //motorcycles.about.com/b/2009/02/06/motorcycle-industry-council-reports-drop-in-motorcycle-sales-upswing-for-scooters-and-dual-purposes.htm. [Accessed: 25th February, 2011]. Wachter, D (2009) Motorcyclists Reap Benefits from the Stimulus Package. [Online] Available at:http://www.tricities.com/tri/news/local/article/motorcyclists_reap_benefits_from_the_stimulus_package/20722/. [Accessed: 3rd March, 2011].

Inherit the wind (Scopes trial) Essay -- essays research papers

The play Inherit the Wind, was written by Jerome Lawrence and Robert E. Lee to inform its readers about the injustice of a law that limited the freedom of an ordinary citizen. This play is based upon actual events that happened to an individual, John Scopes, in Dayton, Tennessee during the 1920’s. This famous â€Å"Monkey Trial† not only allowed people to begin to accept new theories about the origin of man, but also showed that they did not have to limit themselves in other areas of life. In the beginning of the play, the authors try to lead us into the topic of Darwinism versus Creationism. One instance was when the character Howard actually told Melinda â€Å"Your old man’s a monkey!†(5) The audience also learns that the accused lawbreaker, Bert Cates, and the reverend’s daughter, Rachel Brown, are in love and are set to be married. Rachel becomes a pertinent part of the trial when Brady starts to question her, against the will of Bert. The theme of Inherit the Wind is, "don't be afraid of new ideas, and you have to let people make up their own minds about things." That theme fits the story really well, because that is the exact opposite of what the people of Hillsboro did, and look what happened there. One man spoke his mind, and a trial that made history was held. No one should be afraid to speak their mind, and people should not automatically reject a new idea because it is not what they are used to. The characters in Inherit the Wind heard Bert Cates's idea, didn't l...

The Long-term Safety and Effectiveness of Low-Carbohydrate Diets :: Health Nutrition Diet Exercise Essays

  Ã‚  Ã‚  Ã‚  Ã‚  As the obsession with "losing weight" continues, many people are turning to low-carbohydrate diets such as the Atkins diet. With total book sales over 45 million, many doctors are starting to ask questions about the safety of a high fat, high protein diet. There have been many short-term studies reporting that a low-carbohydrate diet can be effective for weight loss. Unfortunately, most studies have been based on data collected for 90 days or less. Dieters and Doctors alike could benefit from long-term studies reporting on safety and weight loss after a year or more. In 2003, there were three trials reporting on the long-term effectiveness and side effects of the Atkins diet. These studies followed obese dieters who were following the Atkins low-carbohydrate diet. The results were then compared to the standard low-fat diet, which has been recommended by doctors for years. From the results of these studies we must decide if weight loss equals health and what should be considered acceptable risk?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Weight loss was the primary focus of most of the studies done on the Atkins diet. Dieters are looking for results and a decrease in weight, not necessarily fat, is the ultimate goal. All three studies showed greater weight loss after six months of a low-carbohydrate diet than the same time spent on a low-fat diet. On average low-carbohydrate dieters lost about 4kgs, or roughly 9lbs, more than the low-fat dieters. This is one reason why the Atkins diet has become so popular; dieters see results more quickly. Many people are only on the diet for a few months and then go back to eating normally. For those that stick with it, it was found that after twelve months there was no longer a significant difference in weight loss between the low-fat and the low-carbohydrate groups. Although result happened quickly, in the long run the Atkins diet didn’t prove to be any more effective at weight loss than the low-fat diet. Studies of more than a year are nearly non-existent and the studies referred to here contain flaws. More research needs to be done before we can reach a definitive answer. At the moment, it seems that for the first 3-6 months the Atkins diet may be more effective than a low-fat diet. In the long term however there is no indication that a low-carbohydrate diet is better. For both diets, participants had trouble following the guidelines and many

constitution :: essays research papers

The Constitution itself did not mention political parties, and it was assumed that none was going to arise. But this was soon proven wrong when the debates between the Federalists and Anti-Federalists in 1787 and 1788 stir into a two party system. This soon led to a permanent feature in American policies. In early times, groups of people formed temporary assembly and voted together either for or against a specific policy. When the policy was settled, the assemblies would dissolve. The Federalists and Anti-Federalist was sort of like these assemblies, but they didn’t dissolve that easily.   Ã‚  Ã‚  Ã‚  Ã‚  The 1790’s became known as the Federalist Era because a Federalist President led it. Political parties began to form around two leaders, Hamilton and Jefferson. The Federalist Party supported Hamilton and his financial program. The opposing party that was known as the Democratic-Republican Party supported Jefferson and tried to elect candidates in different states who opposed Hamilton’s program. The French Revolution later hardened the formation of these two parties. Americans became sharply divided over whether it should or should not support France.   Ã‚  Ã‚  Ã‚  Ã‚  The Federalist strength was greatest in the northeastern states and the places that favored the growth of a federal power. They supported British and aided businesses, national bank, and tariffs. Made up of the rich businessmen and large landowners. The Democratic-Republican power were the party whose supporters were mainly from the southern states and where people favored the protection of state rights and a weak central government. They supported French, favored agriculture, no national bank, and opposed tariffs. 2). Explain the circumstances that lead to the incorporation of a Bill of Rights in our federal Constitution. State two rights guaranteed to you by the Bill of Rights, and explain what privileges each right grants to you and what privileges each right grants to you and what obligations each right demands to you.

Tuckman Group

Storming Stage: Every individual in the group will come up with different ideas to solve the problems of the reject; Also members will share their experiences and bring in what they have learnt from different projects form the past which will be great benefit to this one (what worked and what didn't work). At this stage every idea is valuable to make the project perfect -All ideas or contributions must be noted and treated as important. Morning Stage: At this stage, they work out strengths and weaknesses Of all the members to know who can do what based on individuals background, experience and area of expertise.The task is now assigned to everyone from the processes listed in the forming stage. They also prepare a timely schedule for the completion of the tasks as well as meeting dates in which each stage of task is fed back to the group ( as they are all from different countries, their meeting could be done using ‘Conference call' or online). They will have to prepare their sc hedule in line with the tight deadline they have been given. Performing Stage: This is the stage in which the project is actually completed, tested and executed. The improvement process is completed and updated unto the company's database.Samaritan oversees the whole process as a team leader. Paul will be in charge of the budget – looking at how much the company is willing to spend on this project; the actual cost of resources needed; cost of contracting out if necessary; and how well they can manage the fund available to complete the project. Michael has a good knowledge of stakeholders, so he is going to be looking at the needs of clients; the benefit and suitability of the improvement process to the company's operation. Michael along with Alice will be working together looking at the cost benefit analysis of the project.They will be considering and weighing the benefits of he project to its cost to the company in long term. Susan and Alice will be given the responsibility of writing the programmed, of needs to improve the process using programming languages, which will be incorporated into the existing process software and updated. Everyone is now aware of what is expected of him or her and from here they move onto the fourth stage which is; Adoring Stage: after the new process is implemented, then the team's objective is completed and thereby dissolved, this is referred to as the adoring stage.The basis for which the group was plopped has been actualities. When there is need for any other improvement then another group/team will be established which may comprise of the same or different set of people. Mourning Stage: This won't really apply to this team as their task has been completed and the team has been automatically dissolved. The mourning stage is when a group loses its member(s) and there happens to be no replacement. It may only apply to this team if doing he period they are working on the project, a member resigns is being sacked from the c ompany and not been replaced by any other person.

Growing Up on Fast Food Essay

Most Americans have eaten at a drive-in restaurant, diner and/or fast-food restaurant in their lives. Customers frequent these establishments for its convenience and affordability. Part of the fast-food lure is to satisfy the body; another part is a family sitting down and enjoying a meal together. Many people back in the 1950s and 1960s did not understand food safety and its dangers. Food was cooked in butter or lard instead of Trans oils, vegetable oil or margarine that are used today. Foods in the past were loaded with fat and cholesterol, which made consumers early candidates for cardiovascular diseases, stroke and other health issues. Food may have tasted delicious, but that came with a heavy price. Consumers of today are more educated concerning the risks and rewards of eating out and how food is prepared. They still face similar obstacles as their parents and grandparents did generations ago. How is the food made? What ingredients are used in making the selected dish? Is the place where the food is grown/processed/made reputable? Any of the aforementioned questions that are answered in the negative should be cause for concern.   Recent examples in the U.S. include the peanut recall. In that case, the product was tainted at the manufacturing plant. The items were put out for mass consumption, and that decision lead to many people getting sick and others dying. The Peanut Corporation of America (PCA) voluntarily recalled peanuts that were manufactured in either Georgia or Texas for fear that consumers would be exposed to Salmonella poisoning. (FDA, p.1) Although the outbreak did not affect jars or peanut butter commonly found in supermarkets, the tainted supply went to institutions and other establishments. (MSNBC, Fast Food 2 p.1) This meant restaurants could have received the contaminated peanut butter. Where hundred of people were injured and a half-dozen people died from Salmonella poisoning, this could have been even more tragic if not for the recall. (1) The news becomes important since many restaurants offer peanut and jelly sandwiches on their kids menu. It is a comfort food for many people—for the young and young-at-heart. (Phantom Gourmet, 2009) Having that option taken away would have been tough for restaurant owners who would have removed that item off its menu and the patrons who would have ordered the sandwich. (Phantom Gourmet, 2009) This is where the fast food industry can either be a friend or foe. They offer many choices for breakfast, lunch and dinner. Items range from bacon and eggs in the morning to prime rib in the evening. Many places like diners are open 24 hours, so people can get what they are craving any time. Being able to order what customers want when they want entices people to eat out. Another reason people go out to eat is the restaurant’s atmosphere. Certainly a fast-food facility such as McDonald’s will have a different motif than a diner, which will have a more distinctive ambiance than a mom-and-pop restaurant. The â€Å"Golden Arches† typically serves hamburgers, fast sandwiches with French fries and soft drinks. Kids are usually seen playing in a designated area. Not a place for people without kids who want to sit down to a quiet meal. The problem comes as much of the food is either fatty to begin with or comes with condiments that are also high in fat, calories and other things that can expand a waistline or harden an artery. Fast food companies are adapting to the way Americans eat by offering salads, parfaits and other healthier choices. McDonald’s has spent billions of dollars in advertising these menu changes (McDonald’s Corporate, p.1) Fast Food 3 Diners have been around this country for decades. Most people have one either in or near their town. These establishments offer good food and reasonable prices. That is often not the primary reason patrons flock to the diner, however. The restaurant set up is the main attraction. Some places have rally nights featuring vintage cars and motorcycles from the 1950s and 1960s. Other places house 50s-era memorabilia with photos of Singer/Actor Elvis Presley, Actress Marilyn Monroe, Actor James Dean and advertisements for Coke products that were very inexpensive in those days. Try getting a bottle of coke for a nickel today—it will not happen because of the cost of making the item and most companies use plastic instead of glass. There is less of a safety risk involved with plastic and it is cheaper to produce. Then there is the modern convenience of take-out or drive through. Being able to take home a bag from a fast-food place is certainly convenient and one does not mean unloading the family of the car. A menu is set up outside where people can give their orders, drive up to the window, pay the server, get their food and drive off to their next destination. Sounds easy in that the food still comes out fast (and correctly, one hopes), but what the experience lacks is people enjoying the food. Sure, the family sits in the car eating their hamburgers and French fries, but at the cost of getting the car dirty, having to throw out the garbage later and being cramped in a car seat without the benefits of stretching or using the restroom if needed. That type of convenience may be too much for some people. There is no wrong answer to how people dine. Time, the order itself, and other circumstances dictate if and when a person of family sits inside the restaurant, takes it out, or drives through. The bottom line for the restaurants is making sure the food is properly served to its customers so they return. Fast Food 4 This paper also hopes to debunk the myths surrounding fast food, how people who grew up eating at such places have adapted with the times, and how the restaurant industry has attempted to enlighten its customers about the choices they have. Iconic restaurants such as McDonald’s and Kentucky Fried Chicken (A.K.A. KFC) had a formula for encouraging return visitors. Offer customers good food at reasonable prices and they may come back again and bring friends. Both franchises have been going strong for more than five decades because their philosophy has not changed much during that time. Healthy Does Not Bad Tasting One problem fast food companies had to address is the quality of the ingredients used to make their trademark dishes.   Is the meat for the burgers made at McDonald’s or Burger King the best quality they can find? Are the chickens raised for use at Kentucky Fried Chicken (KFC) fed a solid diet of nutrients? Those questions and answers matter to a point. Everyone will demonstrate the excellence of their products to show they care about their customers. If they fail, then actions such as recalls (for peanuts as previously mentioned) happen. This puts the industry under negative light and those working within the industry must work harder to regain the customer’s trust. Restaurants that did not have any trouble with the recalled product will be challenged to make their products better or fall behind in the marketplace. McDonald’s has been proactive over the past three decades in educating consumers about their foods and service (McDonald’s, p.1). They began printing up nutrition information for their customers to read if they wish. They might not like the fact a â€Å"Big Mac† sandwich has 50 percent of the recommended daily allowance (RDA) of saturated fat. (1) Fast Food 5 Or, a â€Å"McRib† sandwich has 48 percent of the RDA of saturated fat. (1) Clearly, these are not choices for people looking to either lose weight or remain physically fit. Their nutritional information may be found either by accessing the company website at www.mcdonalds.com or stopping in any one of their restaurants and picking up a brochure. Eating at McDonald’s—or any fast food place—for a prolonged period of time can have detrimental consequences. Morgan Spurlock wrote and directed a 2004 film about the fast-food industry, â€Å"Supersize Me!† The plot was simple: Spurlock would eat nothing but the contents of the McDonald’s menu for 30 consecutive days. He had to order everything off the menu at least once and had to supersize his order if asked. He would also refrain from exercising during the one-month period. (Spurlock, p.1) His point was to demonstrate the hazardous effects of eating out at fast food restaurants. Watching the film makes people cringe as he begins to gain too much weight, lose energy in wanting to do any real activities. Because of his McDonald’s diet and his lack of exercise, Spurlock not only gained a whopping 24 ½ pounds in 30 days, consumed a pound of sugar a day on average and his cholesterol rose an unbelievable 65 points from when this experiment started. (Spurlock Quotes, p.1) Besides the obvious physical ailments that befell Spurlock during his thirty days, there were also the psychological aspects. He said during the movie: â€Å"I nearly doubled my risk of coronary heart disease, making myself twice as likely to have heart failure. I felt depressed and exhausted most of the time, my mood swung on a dime and my sex life was non existent. I craved this food more and more when I ate it, and got massive headaches when I didn’t. In my final The movie was nominated for an Academy Award had had quite the reaction from moviegoers. Although McDonald’s officials denied the moved at the time, they scrapped the supersize option several weeks after the movie was released. (Wikipedia, p.1) They also offered its customers healthier alternatives such as salads. Spurlock said those choices contained more sugar than a bag of cookies. (1) Spurlock accomplished what he set out to do: find the causes of overweight people in the US and the bigger problem of obesity in this country. McDonald’s and the rest of the fast-food industry had to take note that their foods, if taken as much as Spurlock had, would have devastating effects on people’s health and well being. Nobody suggested that families eat every meal at restaurants. That logic would be expensive as well and unhealthy and would not make much sense. His body changed for the worse after his 30-day McDonald’s binge. It took five months for Spurlock to lose the weight he gained during that period (Spurlock Quotes, p.1). He suffered from liver damage, high blood pressure and other damaging ailments while performing this experiment. Moderation for anything is the best course of action when attempting to so something. That McDonald’s food was not healthy struck a chord, that Spurlock damaged his body making a point struck an even louder chord.